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Volume 14, Issue 2, May-August 2023 , Articles Published : 2
Sneha Patalay ; Dr.Bandaru Srinivasa Rao
Article Id : IJMHRM_14_02_001, Pages : 1-15
INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM), Volume 14, Issue 2, May-August 2023
Published On : May 18,2023
DOI: https://doi.org/10.17605/OSF.IO/7R46C 9 Downloads 74 Views 0 Citation
2 . IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR
Ravi Rachapudi ; Dr. B. C. Lakshmanna ; Dr. M. L. S. Deva Kumar
Article Id : IJMHRM_14_02_002, Pages : 16-22
INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM), Volume 14, Issue 2, May-August 2023
Published On : August 08,2023
DOI: https://doi.org/10.17605/OSF.IO/EB3KW 9 Downloads 224 Views 0 Citation
Indexing
Scope Database
International Journal of Marketing and Human Resource Management (IJMHRM) is indexed in Scope Database from 2010 to 2021
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Web of Science (Clarivate Analytics)
Total citation of 9 from IJMHRM Journal published from 2010 to 2021
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SCOPUS
Total citation of 353 from IJMHRM Journal published from 2010 to 2021
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Scope Database Source Link: https://sdbindex.com/Sourceid/00000013
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- Indian Citation Index (ICI) (http://www.indiancitationindex.com/)
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Aim and Scope
International Journal of Marketing and Human Resource Management (IJMHRM) is an international peer-reviewed journal. We disseminate on Marketing and HRM information to researchers and practitioners.
IJMHRM is a refereed journal on Marketing, Advertising, Sales Management and Human Resource Management. Its objective is to disseminate knowledge which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.
Journal follows the Open Peer Refereeing Process for reviewing the research papers. Being a continuous medium of marketing education, it enjoys the readership of academicians, students and marketing managers from top B-schools, universities and colleges in India and abroad. Covering the broad spectrum of human resource management, this journal provides practicing managers and academics with the latest concepts, tools, and information for effective problem solving and decision making in this field. Broad in scope, it explores issues of societal, organizational, and individual relevance. Journal articles discuss new theories, new techniques, case studies, models, and research trends of particular significance to practicing managers.
Journal is an applied, peer-reviewed journal which aims to communicate the development and practice of the field of human resource and marketing management. . The journal publishes the results of research, theoretical and conceptual developments, and examples of current practice.
The Journal encourages strategically focused articles on a wide range of issues including employee participation, human resource flow, reward systems and high commitment work systems. The Journal aims to address major issues arising from: internationalization of market integration, increased competition, technological change, new concepts of line management, changing corporate climates etc.
Chief Editor
Dr. Iskandar Muda - Professor, Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia
Managing Editor
Dr. Nitin Singh - Professor, Operations Management & Information Systems, IIM Ranchi, India
Dr. Nekane Balluerka - Professor, Faculty of Psychology, University of the Basque Country UPV/EHU, Spain
Associate Editor
Dr. R. Magesh - Professor, Department of Management Studies, Anna University, Chennai, India
Dr. Vaddadi Krishna Mohan - Professor of Marketing, Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India
Editorial Board
Dr. Hamid Saremi - Azad Islamic University of Iran-Quchan Branch, Iran
Dr. D. Paul Dhinakaran - Assistant Professor, Department of Commerce, Jayagovind Harigopal Agarsen College of Arts & Science, Chennai, Tamilnadu, India
Dr. Hari Sundar.G. Ram - Sree Narayana Gurukulam College of Engineering, Kerala, India
Dr. Shivakumar Deene - Central University of Karanataka, Kadaganchi, Karanataka, India
Dr. S. Saiganesh - Dayananda Sagar Business School, Karnataka, India
Dr. Alka Swami - Government College of Engineering & Technology Bikaner, Rajasthan, India
Dr. Bamrara A. - Hemvati Nandan Bahuguna Garhwal University, Uttarakhand, India
Dr. Nawab Ali Khan - Prince Sattam Bin Abdulaziz University, Saudi Arabia
Dr. B. Ravi Kumar - Sree Vidyanikethan Engineering College, Andhra Pradesh, India
Dr. Mihir Kumar Shome - Galgotias Business School, India
Dr. Pratap Raghunath Desai - Bharati Vidyapeeth University, Maharashtra, India
Dr. Swaranjeet Arora - Prestige Institute of Management and Research, Madhya Pradesh, India
Dr. A. R. Krishnan - SRM University, Tamilnadu, India
Dr. V. Antony Joe Raja - Prince Group of Companies, Tamilnadu, India
Dr. Shraddha Chowdhary - Kasturba Gandhi College for Women, Secunderabad, India
Dr. Sivanesan R - St.Alphonsa College of Arts and Science, Tamilnadu, India
Dr. V. Raghu Raman - Ibra College of Technology, Oman
Dr. V. Rama Devi - Sikkim Central University, Sikkim, India
Dr. K. Abdus Samad - Jamal Mohamed College (Autonomous) Tiruchirappalli, Tamilnadu, India
Dr. Georgios Palaiologos - Royal University for Women, Bahrain
Dr. Sabina Irimie - University of Petrosani, Romania
Dr. N. Shaikmohamed - Jamal Mohamed College(Autonomous) Tiruchirappalli, Tamilnadu, India
Dr. Venkata SSRM - Prince Sattam Bin Abdulaziz University, Saudi Arabia
Dr. J. Khaja Sheriff - University of Madras, Tamilnadu, India
Dr. Dinh Tran Ngoc Huy - International University of Japan - Banking University HCM city Vietnam
Dr. P. Venkaiah Babuu - Eswar College of Engineering, Narasaraopet, Andhra Pradesh, India
Dr. Alka Munjal - Dean , Amity University UP, India
Dr. KDV Prasad - Professor, Department of Management Studies, RTM Nagpur University, MS, India
Dr. Manjula Chaudary - Professor, Dept. of Tourism & Hotel Management, Kurukshetra University, India
Dr. Abdullah Said - Faculty of Administrative Sciences, Brawijaya University, Malang, Indonesia
Dr. N. Venkateswaran - Professor, Department of Management Studies, Panimalar Engineering College, Chennai, India
Dr. Isfenti Sadalia - Professor, Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia
Dr. Giriraj Kiradoo - Associate Professor, Department of Management & Technology, Government Engineering College Bikaner, Rajasthan, India
Dr. K.K. Ramachandran - Professor and Director, GRD Institute of Management, Coimbatore, India
Dr. Pon Ramalingam - Professor, Department of Management Studies, Hindustan Institute of Technology and Science, Chennai, India
Dr. J. Joseph Francis - Professor, Firebird Institute of Research in Management, Coimbatore, India
Dr. Kavitha Muthukumaran - Assistant Professor, SSN School of Management, Chennai, India
Dr. N. Kannan - Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, India
Dr. Fahd Alduais - Department of Accounting, National Institute of administrative Sciences, Ibb, Yemen
Prof. Devi Prasad Misra - Professor, Department of Business Management, Fakir Mohan University, Odisha, India
Dr. P. Jagadeesan - Professor and Head, Department of Commerce (General), School of Management Studies & Commerce, Vels Institute of Science, Technology & Advanced Studies (VISTAS), Tamilnadu, India
Dr. Raghavendra GS - Researcher, University of Mysore, Karnataka, India; Managing Director Geloof Industries Pvt Ltd, Bangalore, India
Dr. Shankar Lingam. Macharla - National Institute of Rural Development and Panchayati Raj (NIRDPR), Telangana, India
Dr. Priyanka Dave - Academician, Researcher and, L & D Consultant, USA
Prof. Ernest Ofori Asamoah - Dean, School of Business, Regent University College of Science and Technology, Accra, Ghana
Dr. Nurul Mohammad Zayed - Daffodil International University, Dhaka, Bangladesh
Prof. Devi Prasad Misra - Head and Dean, Department of Business Management, F.M. University, Vyasa Vihar Balasore, Odisha, India
Dr. Anish K Ravi - Chennai Business School , India
Dr. Dilnaz Muneeb - Abu Dhabi University, United Arab Emirates
Dr. Trilok Kumar Jain - Professor and Dean,International School of Business Management (ISBM),Suresh Gyan Vihar University Jaipur, India
Dr. Anamika Rawat - Associate Professor, Department of Management Studies, SRK University, Bhopal, India
Dr. Anita Walia - Associate Professor, Center for Management Studies, Jain Deemed to be University, Bangalore, India
Dr. K. Sreenivasaiah - Special officer Academics Joint Director office Mangalore and Asst. Professor of Economics Govt First Grade College For Women’s, Mangalore, Karnataka.
Mr. Mathew Abraham - IT SAP Finance, Schlumberger-Digital Enterprise Systems–SAP ECC, Houston, USA
Dr. V. Suresh Kumar - Head & Asst. Professor, Research Department of Business Administration, Rajah Serfoji Govt. College (Autonomous), Thanjavur, Tamilnadu, India.
Dr. Madhavi Madireddy - Professor in Management and Director, Aurora’s PG College, Ramanthapur, Hyderabad, India
Dr. Subramanian Shanmugam - Associate Professor, Department of Commerce & Business Studies, School of Management, Central University of South Bihar, India
Prof. Suneetha. Naisa - Associate Professor, Department of M.B.A, Pulla Reddy Institute of Computer Science, Telangana, India
Dr. Dr. Deepika Ttiwari - Sikkim Manipal Institute of Technology, Sikkim, India
Dr. B.Jeeva Rekha - Assistant Professor, PG and Research Department of Commerce, Sri Vasavi College, Erode, Tamilnadu, India
Dr. S.S. Onyx Nathanael Nirmal Raj - Assistant Professor & Research Supervisor, Department of Business Administration, VELS UNIVERSITY, Pallavaram, Chennai, India
Dr. K.M. Chinnadorai - Principal, Kamban College of Arts & Science, Coimbatore, Tamilnadu, India
Dr. P.Radha - Associate Professor, Oxford College of Management, Bangalore, Karnataka, India
Dr. B.N. Suresh Kumar - Professor & Research Supervisor, Department of Management Studies, St.Peter’s Institute of Higher Education and Research, Avadi, Chennai, Tamilnadu, India
Reviewer Board
Dr. N.Shani - Professor, Department of Business Administration, Nehru arts and science college, Coimbatore, India
Dr. T. Manvel Raj - Mohamed Sathak A.J.College of Engineering, Tamilnadu, India
Dr. Dhanuraj - Management Consultant, India
Prof. Sanobar Anjum - Prince Mohammad Bin Fahd University, Saudi Arabia
Dr. Anshul Gangele - Institute of Technology & Management, India
Dr. Davinder Sharma - Banarsidas Chandiwala Institute of Professional Studies, Delhi, India
Prof. Srinivas K T - Community Institute of Management Studies (CIMS), Karnataka, India
Dr. Rajesh U Kanthe - Bharati Vidyapeeth Deemed University, Pune, India
Dr. A.Selvaraj - Gobi Arts and Science College,Tamilnadu, India
Dr. M.A.Lahori - Anekant Institute of Management Studies, Baramati, Pune, India
Prof. Shraddha Mayuresh Bhome - Future Institute of Engineering and Management and Future Business School, West Bengal, India
Dr. Bhadrappa Haralayya - Head of the Department and Associate Professor Department of MBA, Lingaraj Appa Engineering College, Bidar, Karnataka, India
For Authors
Paper title (14 Bold)- Capital Letter
First Author1, Second Author2 (13 Bold- Times New Roman)
1(Department, College/ University Name, Address, Country Name, Email) (12)
2(Department, College/ University Name, Address, Country Name, Email) (12)
ABSTRACT (12 Bold)
The abstract should summarize the content of the paper. Try to keep the abstract below 350 words. Do not make references nor display equations in the abstract. The journal will be printed from the same-sized copy prepared by you. Your manuscript should be printed on A4 paper (21.0 cm x 29.7 cm). It is imperative that the margins and style described below be adhered to carefully. This will enable us to keep uniformity in the final printed copies of the Journal. Please keep in mind that the manuscript you prepare will be photographed and printed as it is received. Readability of copy is of paramount importance.(12)
Keywords (12 Bold) : About five key words in alphabetical order, separated by comma (12)
I. INTRODUCTION (12 BOLD)
The introduction of the paper should explain the nature of the problem, previous work, purpose, and the contribution of the paper. The contents of each section may be provided to understand easily about the paper. (12)
II. HEADINGS (12 BOLD)
The headings and subheadings, starting with "1. Introduction", appear in upper and lower case letters and should be set in bold and aligned flush left. All headings from the Introduction to Acknowledgements are numbered sequentially using 1, 2, 3, etc. Subheadings are numbered 1.1, 1.2, etc. If a subsection must be further divided, the numbers 1.1.1, 1.1.2, etc.
The font size for heading is 12 points bold face and subsections with 12 points and not bold. Do not underline any of the headings, or add dashes, colons, etc. (12)
III. INDENTATIONS AND EQUATIONS(12 BOLD)
The first paragraph under each heading or subheading should be flush left, and subsequent paragraphs should have a five-space indentation. A colon is inserted before an equation is presented, but there is no punctuation following the equation. All equations are numbered and referred to in the text solely by a number enclosed in a round bracket (i.e., (3) reads as "equation 3"). Ensure that any miscellaneous numbering system you use in your paper cannot be confused with a reference [4] or an equation (3) designation. (12)
IV. FIGURES AND TABLES(12 BOLD)
To ensure a high-quality product, diagrams and lettering MUST be either computerdrafted or drawn using India ink.
Figure captions appear below the figure, are flush left, and are in lower case letters.When referring to a figure in the body of the text, the abbreviation "Fig." is used. Figures should be numbered in the order they appear in the text.
Table captions appear centered above the table in upper and lower case letters. When referring to a table in the text, no abbreviation is used and "Table" is capitalized. (12). Figures and tables should be included in the running text itself
V. CONCLUSION (12 BOLD)
A conclusion section must be included and should indicate clearly the advantages, limitations, and possible applications of the paper. Although a conclusion may review the main points of the paper, do not replicate the abstract as the conclusion. A conclusion might elaborate on the importance of the work or suggest applications and extentions. (12)
VI. ACKNOWLEDGEMENTS(12 Bold)
An acknowledgement section may be presented after the conclusion, if desired.( 12)
REFERENCES (12 BOLD)
This heading is not assigned a number.
A reference list MUST be included using the following information as a guide. Only cited text references are included. Each reference is referred to in the text by a number enclosed in a square bracket (i.e., [3]). References must be numbered and ordered according to where they are first mentioned in the paper, NOT alphabetically.
Examples follow:
ournal Papers:
[1] M Ozaki, Y. Adachi, Y. Iwahori, and N. Ishii, Application of fuzzy theory to writer recognition of Chinese characters, International Journal of Modelling and Simulation, 18(2), 1998, 112-116. (12)
Books:
[2] R.E. Moore, Interval analysis (Englewood Cliffs, NJ: Prentice-Hall, 1966). (12) Note that the title of the book is in lower case letters and italicized. There is no comma following the title. Place of publication and publisher are given.
Chapters in Books:
[3] P.O. Bishop, Neurophysiology of binocular vision, in J.Houseman (Ed.), Handbook of physiology, 4 (New York: Springer-Verlag, 1970) 342-366. (12) Note that the place of publication, publisher, and year of publication are enclosed in brackets. Editor of book is listed before book title.
Theses:
[4] D.S. Chan, Theory and implementation of multidimensional discrete systems for signal processing, doctoral diss., Massachusetts Institute of Technology, Cambridge, MA, 1978. (12)
Proceedings Papers:
[5] W.J. Book, Modelling design and control of flexible manipulator arms: A tutorial review, Proc. 29th IEEE Conf. on Decision and Control, San Francisco, CA, 1990, 500-506 (12)
IAEME Publication Fees
IAEME Publication charges an Article Processing Charge (APC) once an article is accepted for publication. These charges cover the costs of turning a manuscript into a finished article, as well as the costs of hosting, distributing and promoting an article.
Article Processing Charges explained
We are committed to making the costs of publishing as clear as possible and so the charges for each journal are clearly displayed on each journal`s homepage.
When a manuscript is submitted, it passes through the many different departments at Hindawi to ensure the quality checks, peer review, production and promotion of articles is carried out in a timely manner and to a high standard:
✔ The Editorial Screening team, who perform initial technical and ethical checks
✔ The Editorial team, who help the journal`s Academic Editors manage the review process
✔ The Production team, who convert the manuscript to a professionally typeset article and well-structured file format
✔ The Proofing team, who coordinate the proofing process through Hindawi`s Online Proofing System (OPS)
✔ The Editorial Quality Assurance team, who perform a final check to ensure that the manuscript and its review process adhere to the journal`s guidelines and policies
✔ Our Marketing and Communication teams, who ensure your article receives the attention it deserves.
✔ The Technology team, who build and maintain our systems, and develop new systems
The work these teams do contribute to the requirement of an APC and is why the actual amount payable varies depending on the journal in which you wish to publish your article.
IAEME Publication does not request Article Submission Charges, also called Submission Fees. These are due at the time of submission of the manuscript. Nor does IAEME charge per page or for color figures or for any other items for which other publishers are known to charge.
Sources for Article Processing Charges (APC)
Authors of an article are responsible for arranging the payment of APC. Still, that typically does not mean that authors end up paying for the publication of the article. The cost of APC is very often assumed either by the organization funding the research published in the article, or by an Open Access Publishing Fund, or by the institution at which the author is employed.
Fair Dealing - Authors and Publisher
When an author submits a manuscript for review at one of IAEME`s journals, the submitted manuscript should not have been previously published in any form and must not be currently under consideration for publication elsewhere. The manuscript should also not be submitted to any other journal during the review process at IAEME Publication. In case the review process at IAEME takes much longer than stated and the author wishes to end the review process at IAEME, he/she should get in contact with the Editorial Assistant of the journal at IAEME and come to an agreement suitable for both sides after looking at the stage of the manuscript in the review process.
With the APC specified above, the author is given an indication what the APC will be. IAEME is charging Publication Fees (APC) but not Submission Fees. This is to the benefit to authors because payments are only due once the author knows the manuscript is accepted. IAEME with editors and reviewers puts much effort in dealing with the manuscript and expects the authors to stick to the common plan of publishing the paper which is linked to payments of APC as given above at the end of the review process. The author is not legally bound at this time, but it would be seen as a strong breach of academic conduct to back off from the publication process. Once the manuscript is accepted for publication, IAEME will issue an invoice in the Paper Submission and Manuscript Tracking System. This is IAEME `s legal offer and will state the regular APC of the journal. The Corresponding Author is expected to arrange payments of the amount stated at this time. In severe cases IAEME `s Complaints Procedure can be followed and the result of this should be binding to the author.
Refund Policy
Once an article has been accepted for publication, any Article Processing Charges on the article become due. The submitting author accepts responsibility for the Article Processing Charges, and will not issue refunds of any kind except those payments made by mistake or in excess of the amount required.
The topics to be covered by this journal include but are not limited to the following fields:
| • Human Resource Management • New Theories Human Resource Management • Human Resource Management Case Studies • Human Resource Management Models • Human Resources Managers • Organizational Behavior • Training and Development • Worker Rights-Benefits and Responsibilities • Employee-Management Relations • Strategic Planning and Allocation • Education and Training • Recruitment and Work Practices • Professional Development and Leadership • Cultural Cross-Cultural and Gender Issues • Worker Employability and Transferability of Skills • Wage and Incentive Aspects of Employment • Worker Retirement Issues • Impact of Technology on Human Resources Practices • Employees As a Source of Innovation and Creation • Marketing Technique • Marketing Media • Marketing Research • Service Marketing |
• Electronic Marketing • Latest trend in Marketing • Advertising • Consumer Behaviour • Sales Management • Advertising & Promotion Management • Marketing Strategy • Customer Loyalty • Marketing Segmentation and Targeting • Customer Value Modelling • Direct Marketing • E-Commerce • Global Business • Marketing Theory & Applications • Office Administration/Management • Retailing • Online Branding • Multichannel Marketing • Social Media and Social Networks • Viral Marketing • Mobile Marketing • Direct and Interactive B2b Marketing, • Agricultural Marketing |