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Article Id - IJM_13_08_004, Pages : 29-36, Date of Publication : 30, August 2022
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Scopedatabase Link : https://sdbindex.com/Document/document_search?title=CONSUMER BEHAVIOUR CONTRASTS AMONG RURAL YOUTH OF PUNJAB AND HARYANA&type=1
Abstract
Due to a horrific pandemic, the whole human population was forced to remain inside. While a few of businesses were permanently shut down, the bulk of others are still struggling to make it through these tough times. Many workers are getting ready for pay cuts or job losses. End of December 2019 saw the first detection of the lower respiratory infection COVID-19 (SARS-CoV-2) in China (Wuhan). Since then, the number of COVID-19 infections has been steadily growing globally.
The World Health Organisation (WHO) classified COVID-19 as a global virus. To stop the spread of the virus, some national governments put in place long-term, full or partial lockdown restrictions. These strict controls stopped the virus from spreading, but they also had a big effect on the economy and international trade. However, little focus has been placed on the study of the psychological factors that preceded differences in consumer behavior throughout the COVID-19 outbreak, which include attitudes, feelings, and behaviorsi. On the other hand, it is crucial to comprehend the psychological aspects that influence consumer behavior and product choice for two reasons. In the first place, it can aid in our understanding of the fundamental reasons for shifts in consumer behavior resulting from the peculiar COVID19 context. Second, this knowledge may contribute to the creation of novel marketing strategies that take into account the needs and emotions of actual customers. Businesses could be able to increase sales at COVID-19 by using this data.Consumer behavior has changed significantly as a result of the ensuing lockdown; most people are now sitting at home, and companies are working to change how they interact with customers.
Keywords
Consumer Behavior, COVID-19, Lockdown, Impact, Virus Spread, Profit Generating
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References
[1] World Trade Organization (WTO), (2017). 20 Years of the Informa- tion Technology Agreement: Boosting trade, innovation and digi- tal connectivity, Geneva: WTO.
[2] Chukwu, B., Kanu, E., & Ezeabogu, A. (2019). The Impact Of Advertis- Ing On Consumer Buying Behaviour. International Journal of Arts and Commerce, 1-15
[3] Valaskova, K., Kramarova, K., & Bartosova, V. (2015). Multi Criteria Models Used in Slovak Consumer Market for Business Decision Making. Procedia Economics and Finance, 26(15), 174–182. https://doi.org/10.1016/ s2212-5671(15)00913-2
[4] Fan, V. Jamison, D., Summers, L., (2018), Pandemic risk: how large are the expected losses?, Bull World Health Organ, 96(2): 129-134
[5] Kok, G. et all, (2010), Behavioural intentions in response to an influenza pandemic, BMC Public Health volume 10, Article number: 174.
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International Journal of Management (IJM) is an open-access, peer-reviewed international online and print journal published by IAEME Publication. The journal is dedicated to fostering an intellectual platform for high-quality research that covers all aspects of the management field.
Aim and Scope
The primary aim of the International Journal of Management (IJM) is to serve as a global forum for research that advances both the theory and practice of management. It welcomes and publishes original works that hold practical significance and academic value. The journal encourages authors to submit theoretical or empirical papers in various sub-domains of management, ensuring that the latest research findings, trends, and developments are disseminated within the global management community.
Key Areas of Interest:
IJM covers a wide range of subjects within the field of management, including but not limited to:
Management Information System: The study of information systems to support managerial decision-making.
Decision Sciences: Research in quantitative methods and decision-making techniques.
Economics: Exploring economic principles and their application in management.
Management Sciences: A comprehensive understanding of management theory and practice.
Econometrics and Finance: The intersection of economic statistics and financial management.
Business/Management and Accounting: Research in accounting, auditing, and financial management.
Human Resource Management: Study of HR practices, talent management, and organizational development.
Organizational Behavior: Understanding human behavior within organizations.
International and Strategic Management: Research focusing on global business strategies and management.
Marketing/Rural Marketing: Investigation of marketing strategies and rural market dynamics.
International Business and Ethics: Exploration of ethical considerations in international business.
Accounting and Finance Management: Research in financial accounting and management.
Economics Policy: Analysis of economic policies and their impact on management.
Technology and Operations Management: Study of technology's role in operations and supply chain management.
Strategic Planning: Development and implementation of strategic plans for organizations.
Entrepreneurship: Exploration of entrepreneurship, innovation, and startups.
Public Relations: Research in managing and enhancing organizational image and reputation.
Production and Operation Management: Optimizing production and operational processes.
Marketing Management: Investigating marketing strategies and consumer behavior.
Retail Management: Research in the dynamics of retail businesses.
Banking and Insurance Management: Examination of financial institutions and risk management.
Financial Analysis: In-depth analysis of financial data and performance.
Risk Management: Strategies to identify, assess, and manage risks.
Knowledge Management: Managing and utilizing organizational knowledge effectively.
Stress Management: Strategies for managing stress in the workplace.
Business Process Re-Engineering and Value Engineering: Streamlining and optimizing business processes.
Software Project and Quality Management: Managing software projects and ensuring quality.
Brand and Customer Relationship Management: Building and maintaining brand and customer relationships.
Business Process Outsourcing: Research on outsourcing business processes.
Case Studies in Management: In-depth case studies on management practices.
Supply Chain Management: Managing and optimizing supply chain operations.
Consumer Survey and Research: Studies on consumer preferences and behavior.
Data Analysis and Presentation: Techniques for analyzing and presenting data effectively.
English: Language and communication skills in a business context.
Social Science: Incorporating social science research in management studies.
International Journal of Management (IJM) serves as a valuable resource for researchers, academics, and practitioners seeking the latest insights and knowledge in the diverse and ever-evolving field of management. It promotes the dissemination of innovative ideas and practices, contributing to the growth and advancement of the global management community.
Chief Editor
Prof. B. Arthi Gandhimathi - PRJ Publication, India
Managing Editor
Dr. S.Balasubramanian - IAEME Publication, India
Dr. Pon Ramalingam - Hindustan University, India
Dr. K.K.Ramachandran - GRD Institute of Management, India
Dr. J. Joseph Francis - Karunya University, India
Associate Editor
Dr. V. Antony Joe Raja - Sri Muthukumaran Institute of Technology, India
Er. N. Tamil Selvan - RVS College of Engineering & Technology, Coimbatore, India
Mr. N. Anandharaj, M.Phil., - Asst. Prof., Department of Commerce, Muthayammal College of Arts & Science, Rasipuram, India
Editorial Board
Dr. D. Paul Dhinakaran - Assistant Professor, Department of Commerce, Jayagovind Harigopal Agarsen College of Arts & Science, Chennai, Tamilnadu, India
Dr. Georgios palaiologos - Royal University for Women, Bahrain
Dr. V. Raghu raman - Senior faculty member- Ibra College of Technology-Oman.
Dr. R. Ravikumar - Tamilnadu Agricultural University,TamilNadu, India.
Dr. A.R.Krishnan - SRM University, Tamilnadu,India.
Dr. Iosif cornel - National Institute of Statistics, Romania
Dr. Pratap Raghunath Desai - Bharati Vidyapeeth University,Maharashtra.
Dr. Aikaterini koskina - Keele University, UK.
Dr. Ashok G. Matani - Govt. College of Engineering Amravati, India.
Dr. R.Wranton perez St.Joseph’s College of Engg.&Tech, TANZANIA. - St.Joseph’s College of Engg.&Tech, TANZANIA.
Dr. A.K. Garg - MIT, India.
Dr. Leandro torres di - Fluminense Federal University, Brazil.
Dr. Hamid saremi - Azad Islamic University of Iran-Quchan Branch, Iran.
Dr. Nawab ali khan - Salman Bin Abdulaziz University ,Kharj, Saudi Arabia
Dr. Alka swami - Govt. College of Engineering & Technology Bikaner , India.
Dr. Shivakumar deene - Central University of Karnataka, India.
Dr. N. Mahesh - Dhanraj Baid Jain Institute of Management, India.
Dr. Christine palani - Management Consultant, India.
Dr. K.S.Meenakshisundaram - Dr.Bala V Balachandar Campus, Tamilnadu, India
Dr. Dr. Samson O. Fadiya - Girne American University, North Cyprus
Dr. Wilson Udo Udofia - University of Uyo, Nigeria
Dr. N. SHAIKMOHAMED - Jamal Mohamed College(Autonomous) Tiruchirappalli, Tamilnadu, India
Dr. Manu Melwin Joy - Ilahia College of Engineering and Technology, India
Dr. Subrata Chattopadhyay - Future Institute of Engineering and Management, India
Dr. Venkata Sai Srinivasa Rao Muramalla - Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia
Dr. V. Sowdamini - Pydah College of Engg&Technology, Viskhapatnam, India
Dr. J. Khaja Sheriff - University of Madras, Tamilnadu, India
Prof. Melnyk Alona Alekseevna - Kyiv National University of Technologies and Design, Ukraine
Dr. S.Senthil Kumar - SRM Institute of Science and Technology, Tamilnadu, India
Dr. Achmad Kautsar - Universitas Negeri Surabaya, Indonesia
Dr. M M Bagali - Acharya Institute of Technology, India
Dr. Sapan Kumar Gupta - Amity University, India
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Dr. D.Rajasekar - AMET Business School, AMET University, India
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Dr. Anita Walia - Associate Professor, Center for Management Studies, Jain Deemed to be University, Bangalore, India.
Mr. C. Jagadeesh Vikram - IAEME Publication, India
Dr. K. Sreenivasaiah - Special officer Academics Joint Director office Mangalore and Asst. Professor of Economics Govt First Grade College For Women’s, Mangalore, Karnataka
Dr. Sriya Chakravarti - Higher Colleges of Technology, Abu Dhabi, United Arab Emirate
Mr. Mathew Abraham - IT SAP Finance, Schlumberger-Digital Enterprise Systems–SAP ECC, Houston, USA
Dr. Anu Antony - Associate Professor, Department of Commerce, Kristu Jyoti College of Management and Technology, Kerala, India
Mr. Venkata Naga Satya Surendra Chimakurthi - Solutions Architect, Cognizant Technology Solutions, USA
Dr. V. Suresh Kumar - Head & Asst. Professor, Research Department of Business Administration, Rajah Serfoji Govt. College (Autonomous), Thanjavur, Tamilnadu, India.
Dr. Madhavi Madireddy - Professor in Management and Director, Aurora’s PG College, Ramanthapur, Hyderabad, India
Dr. Subramanian Shanmugam - Associate Professor, Department of Commerce & Business Studies, School of Management, Central University of South Bihar, India
Prof. Suneetha. Naisa - Associate Professor, Department of M.B.A, Pulla Reddy Institute of Computer Science, Telangana, India
Dr. Dr. K. Abdus Samad - Jamal Institute of Management, Trichy, Tamilnadu, India
Dr. T. Snekalatha - Professor and Head, Department of Commerce Accounting and Taxation, Dr. N.G.P Arts and Science college, Coimbatore, Tamilnadu, India
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Dr. K.M. Chinnadorai - Principal, Kamban College of Arts & Science, Coimbatore, Tamilnadu, India
Mrs. D.Shalini - Assistant Professor, RVS Institute of Management Studies, Coimbatore, Tamilnadu, India
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Mr. Leelakumar Raja Lekkala - Senior Data Analyst (Grade 28) (Remote) – CHART ANALYTICS, Optum Services Inc, Minnetonka, MN, USA
Reviewer Board
Dr. N.Shani - Professor, Department of Business Administration, Nehru arts and science college, Coimbatore, India
Dr. T. Manvel Raj - Mohamed Sathak A.J.College of Engineering, India
Dr. Dhanuraj - Management Consultant, India
Prof. Sanobar Anjum - Prince Mohammad Bin Fahd University, Saudi Arabia
Er. Deepika Ttiwari - Sikkim Manipal Institute of Technology, India
Er. Gajendra Naidu.J - ATMA, India
Dr. S.Saiganesh - Dayananda Sagar Business School, India
Dr. Bamrara.A - HNB Garhwal University, India
Dr. N.Shani - Professor, Department of Business Administration, Nehru arts and science college, Coimbatore, India
Dr. T. Manvel Raj - Mohamed Sathak A.J.College of Engineering, India
Dr. Dhanuraj - Management Consultant, India
Prof. Sanobar Anjum - Prince Mohammad Bin Fahd University, Saudi Arabia
Dr. Deepika Ttiwari - Sikkim Manipal Institute of Technology, India
Dr. Gajendra Naidu.J - ATMA, India
Dr. S.Saiganesh - Dayananda Sagar Business School, India
Dr. Bamrara.A - HNB Garhwal University, India
Dr. Hari Sundar.G. Ram - Sree Narayana Gurukulam College of Engineering, India
Dr. Anshul Gangele - Institute of Technology & Management, India
Dr. Davinder Sharma - BCIPS, India
Prof. Srinivas K T - CIMS - B School, India
Dr. B.Ravi Kumar - Sree Vidyanikethan Engineering College, India
Dr. Rajesh U Kanthe - BVDU, India
Dr. Swaranjeet Arora - Prestige Institute of Management and Research, Indore, India
Dr. A.Selvaraj - Gobi Arts and Science College,Tamilnadu, India
Dr. M.A.Lahori - Anekant Institute of Management Studies, Baramati, Pune, India
Dr. V. Antony Joe Raja - Prince Group of Companies, Chennai, India
Prof. Shraddha Chowdhary - Kasturba Gandhi College for Women, Secunderabad, India
Dr. Sivanesan R - St.Jerome's College of Arts and Science,Tamilnadu, India
Prof. Shraddha Mayuresh Bhome - Future Institute Of Engineering and Management and Future Business School, India
Dr. V.Rama Devi - Sikkim Central University, Sikkim, India
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