Call For Paper October - 2023
Submit Online
IMPACT OF RETAIL STORE ENVIRONMENTAL MARKETING CUES ON CONSUMER BUYING PHYSIOLOGY
Arti Lata 1 ; Abhishek Ranjan Singh 22 Lecturer, Norton University, Phnom Penh, Cambodia.
Article Id - IJM_11_12_295, Pages : 3148-3165, Date of Publication : 10, March 2021
Google Scholar Link
Academia Link
Scopedatabase Link : https://sdbindex.com/Document/document_search?title=IMPACT OF RETAIL STORE ENVIRONMENTAL MARKETING CUES ON CONSUMER BUYING PHYSIOLOGY&type=1
Abstract
The research objective is to identify and verify the cause-and-effect relationship environmental sensory components (i.e., display and layout, music, light and cleanliness and participant), consumer emotion, and consumer behaviour intension in a apparel context by applying the Mehrabian-Russell, Stimuli-Organism-Response model. The result showed the acceptance level of model fit (χ2/df 4.189, p < 0.001 CFI 0.869⃰ ⃰GFI 0.808⃰ ⃰RMSEA 0.072⃰ ⃰) for the proposed model. Store display and layout, light had significant impact on pleasure of emotion, and music and cleanliness and participant had direct impact on customer behavior intension. Store pleasure significantly influences on customer behaviour intension: however, arousal and customer retail experience did not. These study results have important implication for the apparel retail industry in understanding how to create and manage their sensory environment resource to affect customer`s emotion and behaviour intension
Keywords
MR Model; Store Sensory Cues; Consumer Behaviour; Consumer Emotion; Retail Industry; Multi-sensory Effect.
Share and Cite:
References
[1] Areni, C.S. and Kim, D. 1993. The Influence of Background Music on Shopping Behavior: Classical versus
[2] Areni, C S., &Kim D. 1994. The influence of Background Music on Shopping Behaviour: Classical Versus Top – Forty Music in a Wine store. Advances in Consumer Research, 20, no.1: 336-340.
[3] A T Kearney, 2006. Retail in India, Getting Organized to Drive Growth, CII Report, New Delhi, India, p. 57-58.
[4] AT Kearney, 2011. The Global Retail Development Index, Lessons Learned from Decade of Retail Expansion, CII Report, New Delhi, India, 40-48.
[5] AT Kearney, 2014.The Global Retail Development Index,Full Steam Ahead for Global Retailers, CII Report, New Delhi, India, 40-48.
[6] AT Kearney, 2013.Global Retailers Cautiously Aggressive or Aggressively Cautious?CII Report, New Delhi, India, 4-29.
[7] ASA & Associates 2015. Retail Sector in India, New Delhi, India, p.4-9.
[8] Agnihotri, A., & Oburai, P. 2009. Shoppers Interaction with Visual Merchandising Elements in Organized Grocery Stores,” 3rd IIMA Conference on Marketing Paradigms for Emerging Economies. Ahmedabad.
[9] Bell, Paul, Morris H., & Micheal S. 1991. Combining esthetic and social value to explain preferences for product styles with the incorporation of personality and ensemble effect. Journal of Social Behavior and Personality, 6: 243-273
[10] Bell, P., Holbrook, M., & Solomon, M. 1991. Combining esthetic and social value to explain preferences for product styles with the incorporation of personality and ensemble effects. Journal of Social Behavior and Personality, 6: 243–273
[11] Bagozzi. R. 1994. Advanced methods in marketing research. Cambridge (MA): Basil Blackwell.
[12] Baker, J., Parasuraman, A., Grewal, D. & Voss, G.B. 2002. The influence of multiple store environment cues on perceived merchandise value and patronage intention. Journal of Marketing, 66, no.4: 120-144.
[13] Bruner, Gordon II. 1990. Music, Mood and marketing. Journal of Marketing, 54, no..4: 94– 100.
[14] Berman, B., & Evans, J.R. (1995). Retail Management: Retail Management: A Strategic Approach, 6th Ed. Pretice-Hall.
[15] BDO 2012. Adversary Foreign Direct Investment in India’s Single and Multi Retail: New Opportunity & Developments”,A Joint White Paper, Advisory report, New Delhi, India, p.3-6
[16] Boston Consultancy Group, 2015.Retail 2020: Retrospect, Reinvest, Rewrite, leadership Prospective Trends in Indian retails, Mumbai, India, p.32-48.
[17] Bainbridge, J. 1998, February 19. Science Opportunities. Marketing, 36-37
[18] Bitner, M.J. 1992. Evaluating Services Encounters: The Effects of Physical Surrounding and Employee.Journal of Marketing, 56. no. 2: 57-71.
[19] Bawa, Kapil, Landwehr, Jane T., and Krishna, Aradhna. 1989. Consumer Response to Retailers’ Marketing Environments: An Analysis of Coffee Purchase Data. Journal of Retailing, 65, no. 7: 471–495.
[20] Baker, J., Levy, M., & Grewal, D. 1992. “An Experimental Approach to Making Retail Store Environmental Decisions”.Journal of Retailing, 68, no. 4: 445-460.
[21] Bowman, John S., ed. 1985. The Vietnam War: An almanac. New York, NY: World Almanac Publications
[22] Baker, J., Grewal, D., Parasuraman, A. 1994. The influence of store environment on quality inferences and store image. Journal of the academy marketing science, 22, no.4 (1994): 328- 339.
[23] Bone, Paula F. and Swati Jantrania. 1992. Olfaction as a cue for product quality. Marketing Letters”. Journal of Retailing, 3, no.3:289–296.
[24] Bitner, M. J. 1990. Evaluating Services Encounters: The Effects of Physical Surrounding and Employee. Journal of Marketing, 13, no. 1:119-126.
[25] Belk, R.W. 1975. Situational variables and consumer behaviour. Journal of Consumer Research, no. 2: 157–64.
[26] Bloch, P. H., Brunel, F. F., & Arnold, T. J. 2003. Individual differences in the centrality of visual aesthetics: concept and measurement, Journal of Consumer Research, John Deighton, USA, Vol. 29, no. 4: 551-66.
[27] Bitner, M. J. 1990. Evaluating Services Encounters: The Effects of Physical Surrounding and Employee. Journal of Marketing, 13, no.1: 119-126.
[28] Caldwell, C. &Hibbert, S.A. 2002. The influence of music tempo and musical preference on restaurant patron’s behavior. Psychology and Marketing, 19, no.1: 895-917.
[29] Campo, K., Gijsbrechts, E., Nisol, P., 2000. Towards understanding consumer response to stock-outs. Journal of Retailing, 76, no 2:219–242.
[30] Cant, M.C., Brink, A. & Brijball, S. 2006. Consumer behaviour. Cape Town: Juta.
[31] Curhan, Ronald C. 1972. The Relationship between Shelf Space and Unit Sales in Supermarkets. Journal of Marketing Research, 9, no.7: 406–412.
[32] Census of India 2011. Provisional Population Totals Urban Agglomerations and Cities, India, p. 2-4.
[33] Crosby,L.A.,1990.Relationship quality inservice sselling:An interpersonal influence
[34] Davies, J., & Tilley, N. 2004. Interior Displays: Using theManagement Services Approach in RetailPremises.Managing Services 10,no. 48:10-13.
[35] Dube, Laurette, Jean-Charles Chebat & Sylvie Morris 1995. The Effects of Background Music on Consumers.
[36] Diamond Jay and Diamond Ellen, 2007. Contemporary Visual Merchandising and Environmental Design, Pearson education: New Jersey.
[37] Deloitte 2014. Global Power of Retailing, Retail Beyond begins, London, p.20-35.
[38] Deloitte 2013. Global Powers of Retailing, Retail Beyond, London, p.20-35
[39] Dhar, S.K., Hoch, S.J and Kumar, N., 2001. Effective Category Management depends on the role of category, Journal of Retailing 77, no. 2: 165-84.
[40] Donovan, R.J., & Rossiter, J.R 1982. “Store atmosphere: An environmental psychology approach”. Journal of Retailing, 58, no.2: 34–57.
[41] De Young R. ed. 1999.Environmental Psychology In: Alexander, D.E., & Fairbridge, R.W. Encyclopedia of Environmental Science MA: Kluwer Academic Publisher.
[42] Davies, J., & Tilley, N. 2004. Interior Displays: Using theManagement Services Approach in RetailPremises.Managing Services no.7: 10-13.
[43] Donovan, R.J., Rossiter, J.R., Marcoolyn, G., & Nesdale, A. 1994. Store atmosphere and purchasing behavior. Journal of Retailing, 70, no.3: 283–294.
[44] Evans, M., Jamal, A. & Foxall, G. 2nd ed. 2010. Consumer behaviour. England: John Wiley and Sons.
[45] Ellis, L. & Ficek, C. 2001. Color preferences according to gender and sexual orientation Personality and Individual Differences. Journal of Retailing, 31, no.4: 1375-1379.
[46] Fournier, S. 1998.Consumer and their brands: developing relationship theory in consumer research .Journal of Consumer Research, 24: 343-73.
[47] Gopal, V. 2006. VisualMerchandising: An Introduction, no. 5: 4-5.
[48] Garlin, F.V. & Owen, K. 2006. Setting the tone with the tune: a meta-analytic reviewof the effects of background music in retail settings. Journal of Business Research, 59, no. 6:755-764.
[49] Goulding, C., 2005. A comparative Analysis of three Qualitative Strategies for Marketing Resaerch. European Journal of Marketing 39, no.3: 294-308.
[50] Garden, M.P, 1985.Mood States and Consumer Behaviour: A critical Review.Journal of Consumer Research, 12, no.3: 281-300.
[51] Gajanayake R., Gajanayake S., Surangi, H.A.K.N.S.2011.The impact of selected visual merchandising techniques on patronage intentions in supermarket.Unpublished Ph.D. diss., University of Kelaniya, Sri Lanka.
[52] Gupta, S. & Randhawa, G. 2008. Retail managementNew Delhi: Atlantic.
[53] Harris K., Harris R., & Baron, S. 2001. Customer participation in retail services: lessons from - Brecht. International Journal of Retail & Distribution Management, 29, 8: 359-369.
[54] Hawkins, D.I. & Mothersbaugh, D.L 2010.Consumer behaviour. 11th ed.Building marketing strategies. New York: McGraw-Hill.
[55] Hultén, B. 2011. Sensory marketing: The multi-sensory brand-experience concept.European Business Review, 23, no. 3: 256–273.
[56] Hasty, R.W. & Reardon, J. 1996. Retail Management, New York: McGraw Hill.
[57] IBEF 2008. Investment Climate in Uttar Pradesh, Gurgaon, India: p.4-21
[58] Jang, S.S. & Namkung, Y. 2009. Perceived quality, emotions and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants. Journal of Business Research, no. 62: 451–460.
[59] Klokis, H. 1986. Store windows: Dynamic first impressions. Chain Store Age Executive, 62:108–109.
[60] Kellaris, J.J. and Mantel, S.P. 1996. Shaping Time Perceptions with Background Music: The Effect of Congruity and Arousal on Estimates of Ad Durations. Psychology & Marketing, 13, no. 5: 501-515.
[61] KPMG 2014. Indian Retail the Next Growth Story, USA: P.20-48
[62] KPMG 2013. Retail Industry Overlook Survey, Tech Innovation leads to brighten future, USA, p.20-48.
[63] Kotler, P. & Keller, K.L., 2009. A framework for marketing management integrated with
[64] Kerfoot, S., Davies, B., & Ward, P. 2005. Visual merchandising and the creation of discernible retail brands. International Journal of Retail & Distribution Management, 31, no.3:143-15.
[65] Kardes, F.R., Cline, T.W. & Cronley, M.L. ed. 2011. Consumer behaviour: Science and practice. China: South-Western Cen gage Learning.
[66] Koekemoer, L. 2011. Introduction to integrated marketing communications. CapeTown: Juta.
[67] Kotler, Philip, 11th. ed, 2004. Marketing Management, Prentice Hall of India Pvt. Ltd: New Delhi.
[68] Kotler, 1973. Atmospheric as a Marketing Tool. Journal of Retailing 49, no. 4: 48-64.
[69] Levy, M. & Weitz, B.A. 5th ed. 2004. Retailing Management. New York: McGraw – Hill
[70] Levy, M., Weitz, B.A. & Beitelspacher, L.S. 8th Ed.2012. Retailing management. New York: McGraw-Hill.
[71] Levy, M., Weitz, B., 1998. Retailing management. McGraw-Hill, Boston, MA (Chapters 16 & 18).
[72] Mattila, A.S., & Wirtz, J. 2002. Congruency of scent and music as a driver of in- store evaluations and behavior. Journal of Retailing, 77, 2: 273-289.
[73] Milliman, R.E. 1982. Using background music to affect the behavior of supermarket shoppers.Journal of Marketing, 46, no.2: 86-91.
[74] Mills, K. H., Paul, J. E., & Moorman, K. B. 1995. Apparel visual merchandising. 3rd ed. Englewood Cliffs, NJ: Prentice-Hall.
[75] Milliman, R.E, 1986. The Influenceof Background MusicontheBehaviorof Restaurant Patrons. JournalofConsumerResearch, no.4: 286-289.
[76] McGoldrick, P. and Thompson, M. 1992. Regional Shopping Centres, Aldershot: Avebury,
[77] Mehrabian, A., & Russell, J.A. 1974. An approach to environmental psychology.
[78] McGraw-Hill.Sirgy, Grewal&Mangelburg 2002 .Journal of Business Research, 49:127–138.
[79] Oakes, S. & North, A.C. 2008. Using music to influence cognitive and affective responses in queues of low and high crowd density. Journal of Marketing Management, 24, no. 5-6, (2008): 589-602
[80] Pegler, M.M. 5th ed. 2010. Visual merchandising and display. China:Fairchild
[81] Parumasur, S.B. & Roberts-Lombard, M 2012. “Consumer behaviour”. 2nd Ed.CapeTown: Juta.
[82] PWC 2015. The Indian Kaleidoscope emerging trends in retail report on Indian retail industry,New Delhi, India, p.7-24.
[83] PwC 2012. Retailers and the age of disruption, New Delhi, India, p.7-24..
[84] Piyush Kumar Sinha and Dwarika Prasad Uniyal. 2007. “Managing Retailing Lost Forever in a Shopping Mall”, Oxford University Press,New Delhi.
[85] Pradhan, S. 2nd ed. 2007. Retailing management: Text and cases New Delhi: Tata McGrawHill.
[86] Rook, D. W. & Hoch, S.J. 1985. Consuming Impulses.Advances in Consumer Research, 12, no: 23-7.
[87] Snyder, M. 1974. Self-monitoring of expressive behaviour, Journal of Personality and Social Psychology, American Psychological Association USA 51, no. 1: 526-37.
[88] Sinha, P.K., Mathew, E. and Kansal, A. 2005. Format choice of food and grocery retailer, Working Paper No. (2005-07-04): IIMA.
[89] Sinha, P.K. and Banerjee., 2004. A Store choice behavior in an evolving market. International Journal of Retail & Distribution Management 32, no.10: 482-94.
[90] Smith, Peter, and Burns, David J.1996.Atmospherics and Retail Environments:The Case of the “PowerAisle.”International Journal of Retail and Distribution Management, 24, no. 7:14.
[91] Schiffman, L.G. & Kanuk, L.L. 8th ed. 2004. Consumer behaviour. USA: PearsonPrentice Hall.
[92] Spangenberg, E.R., Crowley, A.E., & Henderson, P.W. 1996. Improving the store environment: Do olfactory cues affect evaluations and behaviors? Journal of Marketing, 60, no. 2: 67–80.
[93] Sharma, A. and Stafford, T.F. 2000. The effect of retail atmospherics on customers’ perceptionsof salespeople and customer persuasion: an empirical investigation.Journal of Business Research, 49, no. 2:183-191.
[94] Sinha PK, Banerjee A, Uniyal DP 2002. Deciding Where to Buy: Choice Behaviour of Indian Shoppers, Vikalpa .27, no.2: 13-28.
[95] Summers & Hebert. 2001. Shedding Some Light on Store Atmospherics: Influence of Illumination on Consumer Behavior. Journal of Business Research, 54, no.2:145-150; as cited in Vaccaro, Yucetepe, Baumgarten & Lee (2008).
[96] Smith, P.C. and Curnow, R. 1966. Arousal Hypothesis and the Effects of Music on Purchasing Behavior. Journal of Applied Psychology,50, no. 3: 255-256.
[97] Sweeney, J.C. and Wyber, F. 2002. The Role of Cognitions and Emotions in the Music - Approach - Avoidance Behavior Relationship. Journal of Services Marketing, 16, no. 1: 51-69.
[98] Sirgy, Grewal & Mangelburg, 2000. Journal ofBusiness Research, no. 49: 127–138.
[99] Underhill P.1999.Whywe buy.New York: Simon&Schuster.
[100] Uhrbrock, R.S., 1961.Music on the job: its influence on worker morale and production Personal psychology, 14, no.1 9-38.
[101] Wanninayake, W. M. C. B. & Randiwala, P. 2007. The impact of visual merchandising on consumer: Store choice decision in” Sri Lakan Supermarket. 7th Global Conference on Business & Economics, ISBN: 978-0-9742114-9-4:1-16.
[102] Walters, D and White, D. 1987. Retail Marketing Management, Basingstoke, 1987: (Macmillan Press: 2007).
[103] Woodworth, R.S. ed. 1928. Dynamic psychology: In C. Murchison, ed. Psychologies of, 1925.
[104] Wilson, S. 2003. The effect of music on perceived atmosphere and purchase intentions in a restaurant. Journal of Retailing, Psychology of Music, 31, no. 1: 93-112
[105] Wall, E. A., & Berry, L. L., 2007. The Combined Effects of the Physical Environment and Employee Behavior on Customer Perception of Restaurant Service Quality. Cornell Hotel and Restaurant Administration Quarterly, 48, no.1: 59-12.
[106] Yalch, R.E and Spengerberg, E.R. 1990. Effects of Store Music on Shopping Behaviour. Journal of Consumer Marketing. 7, no.2: 55-63.
[107] Yalch, R.F. and Spangenberg, E.R. 1993. Using Store Music for Retail Zoning: A Field Experiment in Advances in Consumer Research, 20, L. McAlister and M.L. Rothschild, Eds. Provo, UT: Association for Consumer Research, 632-636.
[108] Zakay, Dan, Nitzan, Devora, and Glicksohn, Joseph 2000: The Influencenal of Business Research 49, no. 7:193–211. of Task Difficulty and External Tempo on Subjective Time
[109] Zainbooks. 2008. “Consumer buying behaviour”. Accessed December 11, 2013. (Online) Availablefrom:http://www.zainbooks.com/books/marketing/principles-of marketing_15_consumerbuying-behavior.html
Indexing
SCOPE DATABASE
International Journal of Management (IJM) is indexed in Scope Database from 2010 to 2021
Please click the following link to see thescreenshot
Web of Science (Clarivate Analytics)
Total citation of 4975 from IJM Journal published from 2010 to 2021
Please click the following link to see thescreenshot
SCOPUS
Total citation of 131 from IJM Journal published from 2010 to 2021
Please click the following link to see thescreenshot
Google Scholar
Total citation of 4470 from IJM Journal published from 2010 to 2021, H-index - 21, i10_index - 105
Please click the following link to see thescreenshot
Scope Database Source link https://sdbindex.com/Sourceid/00000011
Our IAEME Publication journals are indexed in various indexing search engines given below
- Scope Database (www.sdbindex.com)
- Scopus (www.scopus.com)
- Google Scholar (https://scholar.google.com)
- ResearchGate (https://www.researchgate.net/)
- Academia (https://www.academia.edu/)
- SSRN (https://www.ssrn.com/)
- Indian Citation Index (ICI) (http://www.indiancitationindex.com/)
- Advanced Science Index (https://journal-index.org/)
- ResearchBib (https://www.researchbib.com/)
Aim and Scope
International Journal of Management(IJM) is a peer-reviewed, Online and Print journal published by IAEME Publication. IJM aims at providing an intellectual platform for high quality research encompassing all the sub-domains of Management.
IJM is an international forum for research that advances the theory and practice of management. The journal publishes original works with practical significance and academic value. Authors are invited to submit theoretical or empirical papers in all aspects of management. International Journal of Management (IJM) publishes research articles, case studies and reviews within the whole field of Management Research, and it will continue to provide information on the latest trends and developments in management subject.
Chief Editor
Prof. B. Arthi Gandhimathi - PRJ Publication, India
Managing Editor
Dr. S.Balasubramanian - IAEME Publication, India
Dr. Pon Ramalingam - Hindustan University, India
Dr. K.K.Ramachandran - GRD Institute of Management, India
Dr. J. Joseph Francis - Karunya University, India
Associate Editor
Dr. V. Antony Joe Raja - Sri Muthukumaran Institute of Technology, India
Er. N. Tamil Selvan - RVS College of Engineering & Technology, Coimbatore, India
Mr. N. Anandharaj, M.Phil., - Asst. Prof., Department of Commerce, Muthayammal College of Arts & Science, Rasipuram, India
Editorial Board
Dr. D. Paul Dhinakaran - Assistant Professor, Department of Commerce, Jayagovind Harigopal Agarsen College of Arts & Science, Chennai, Tamilnadu, India
Dr. Georgios palaiologos - Royal University for Women, Bahrain
Dr. V. Raghu raman - Senior faculty member- Ibra College of Technology-Oman.
Dr. R. Ravikumar - Tamilnadu Agricultural University,TamilNadu, India.
Dr. A.R.Krishnan - SRM University, Tamilnadu,India.
Dr. Iosif cornel - National Institute of Statistics, Romania
Dr. Pratap Raghunath Desai - Bharati Vidyapeeth University,Maharashtra.
Dr. Aikaterini koskina - Keele University, UK.
Dr. Ashok G. Matani - Govt. College of Engineering Amravati, India.
Dr. R.Wranton perez St.Joseph’s College of Engg.&Tech, TANZANIA. - St.Joseph’s College of Engg.&Tech, TANZANIA.
Dr. A.K. Garg - MIT, India.
Dr. Leandro torres di - Fluminense Federal University, Brazil.
Dr. Hamid saremi - Azad Islamic University of Iran-Quchan Branch, Iran.
Dr. Nawab ali khan - Salman Bin Abdulaziz University ,Kharj, Saudi Arabia
Dr. Alka swami - Govt. College of Engineering & Technology Bikaner , India.
Dr. Shivakumar deene - Central University of Karnataka, India.
Dr. N. Mahesh - Dhanraj Baid Jain Institute of Management, India.
Dr. Christine palani - Management Consultant, India.
Dr. K.S.Meenakshisundaram - Dr.Bala V Balachandar Campus, Tamilnadu, India
Dr. Dr. Samson O. Fadiya - Girne American University, North Cyprus
Dr. Wilson Udo Udofia - University of Uyo, Nigeria
Dr. N. SHAIKMOHAMED - Jamal Mohamed College(Autonomous) Tiruchirappalli, Tamilnadu, India
Dr. Manu Melwin Joy - Ilahia College of Engineering and Technology, India
Dr. Subrata Chattopadhyay - Future Institute of Engineering and Management, India
Dr. Venkata Sai Srinivasa Rao Muramalla - Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia
Dr. V. Sowdamini - Pydah College of Engg&Technology, Viskhapatnam, India
Dr. J. Khaja Sheriff - University of Madras, Tamilnadu, India
Prof. Melnyk Alona Alekseevna - Kyiv National University of Technologies and Design, Ukraine
Dr. S.Senthil Kumar - SRM Institute of Science and Technology, Tamilnadu, India
Dr. Achmad Kautsar - Universitas Negeri Surabaya, Indonesia
Dr. M M Bagali - Acharya Institute of Technology, India
Dr. Sapan Kumar Gupta - Amity University, India
Dr. J.Rengamani - AMET Business School AMET University, India
Dr. D.Rajasekar - AMET Business School, AMET University, India
Dr. Stephen M. A. Muathe - Kenyatta University, Nairobi, Kenya
Dr. TCHITCHOUA Jean - University of Yaoundé 2-Soa, Cameroon
Dr. Miao-Shen Chen - Nanhua University, Taiwan
Dr. Ralf Müller - BI Norwegian Business School, Norway
Dr. Esmat Ara - Shahjalal University of Science & Technology, Sylhet, Bangladesh
Dr. Musaddag Elrayah - King Faisal University, School of Business, Hofuf, Saudi Arabia
Dr. Rami A. Maher - Isra University Amman, Jordan
Dr. Arkadiusz Mironko - Indiana University East, United States
Dr. M. Selvam - Alagappa University, India
Dr. Syaikhul Falah - Cendrawasih University, Indonesia
Dr. R. Chroqui - University Hassan the 1st, 26000 Settat, Morocco
Dr. Buchari Lapau - Pekanbaru Hang Tuah Institute of Health, Riau Province, Indonesia
Dr. Matthias Kammer - Technical University of Munich, Germany
Dr. Anni Arnav - Dayananda Sagar University, Karnataka, India
Dr. Dinh Tran Ngoc Huy - International University of Japan - Banking University HCM city Vietnam
Dr. K. Rakesh - MVGR College of Engineering, Andhra Pradesh, India
Dr. K. Rajalakshmi - Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai, India
Dr. Aluregowda - PES College of Engineering, Karnataka, India
Prof. Iryna Bashynska - Odessa National Polytechnic University, Odessa, Ukraine
Dr. P. Venkaiah Babuu - Eswar College of Engineering, Narasaraopet, Andhra Pradesh, India
Dr. Fahd Alduais - Department of Accounting, National Institute of administrative Sciences, Ibb, Yemen
Dr. Narcisa Roxana Moşteanu - Professor of Finance, Business Administration Department, American University of Malta, Bormla, Malta
Prof. Devi Prasad Misra - Professor, Department of Business Management, Fakir Mohan University, Odisha, India
Dr. P. Jagadeesan - Management Studies & Commerce, Vels Institute of Science, Technology & Advanced Studies (VISTAS), Tamilnadu, India
Dr. Raghavendra GS - Researcher, University of Mysore, Karnataka, India; Managing Director Geloof Industries Pvt Ltd, Bangalore, India
Dr. Shankar Lingam. Macharla - National Institute of Rural Development and Panchayati Raj (NIRDPR), Telangana, India
Dr. Priyanka Dave - Academician, Researcher and, L & D Consultant, USA
Prof. Ernest Ofori Asamoah - Dean, School of Business, Regent University College of Science and Technology, Accra, Ghana
Dr. Mithun Gaur - PGDM (Marketing & IT), BIMM Pune, India.
Prof. Devi Prasad Misra - Head and Dean, Department of Business Management, F.M. University, Vyasa Vihar Balasore, Odisha, India.
Prof. S. Umamaheswari - Assistant Professor, School of management studies, Sathyabama university, Chennai, India.
Dr. Arun Singhal - Associate Professor, Bule Hora University, Bule Hora City, Ethiopia, Africa.
Dr. Virupaxi Bagodi - Principal, Government Engineering College, Talakal, India.
Dr. Anish K Ravi - Chennai Business School , India
Dr. FATEMA NUSRAT CHOWDHURY - Assistant Professor, Department of Real Estate, Faculty of Business and Entrepreneurship Daffodil International University, Bangladesh
Dr. Dilnaz Muneeb - Abu Dhabi University, United Arab Emirates
Dr. Trilok Kumar Jain - Professor and Dean,International School of Business Management (ISBM),Suresh Gyan Vihar University Jaipur, India
Dr. Anamika Rawat - Associate Professor, Department of Management Studies, SRK University, Bhopal, India
Dr. Anita Walia - Associate Professor, Center for Management Studies, Jain Deemed to be University, Bangalore, India.
Mr. C. Jagadeesh Vikram - IAEME Publication, India
Dr. K. Sreenivasaiah - Special officer Academics Joint Director office Mangalore and Asst. Professor of Economics Govt First Grade College For Women’s, Mangalore, Karnataka
Dr. Sriya Chakravarti - Higher Colleges of Technology, Abu Dhabi, United Arab Emirate
Mr. Mathew Abraham - IT SAP Finance, Schlumberger-Digital Enterprise Systems–SAP ECC, Houston, USA
Dr. Anu Antony - Associate Professor, Department of Commerce, Kristu Jyoti College of Management and Technology, Kerala, India
Mr. Venkata Naga Satya Surendra Chimakurthi - Solutions Architect, Cognizant Technology Solutions, USA
Dr. V. Suresh Kumar - Head & Asst. Professor, Research Department of Business Administration, Rajah Serfoji Govt. College (Autonomous), Thanjavur, Tamilnadu, India.
Dr. Madhavi Madireddy - Professor in Management and Director, Aurora’s PG College, Ramanthapur, Hyderabad, India
Dr. Subramanian Shanmugam - Associate Professor, Department of Commerce & Business Studies, School of Management, Central University of South Bihar, India
Prof. Suneetha. Naisa - Associate Professor, Department of M.B.A, Pulla Reddy Institute of Computer Science, Telangana, India
Dr. Dr. K. Abdus Samad - Jamal Institute of Management, Trichy, Tamilnadu, India
Dr. T. Snekalatha - Professor and Head, Department of Commerce Accounting and Taxation, Dr. N.G.P Arts and Science college, Coimbatore, Tamilnadu, India
Dr. B.Jeeva Rekha - Assistant Professor, PG and Research Department of Commerce, Sri Vasavi College, Erode, Tamilnadu, India
Dr. S.S. Onyx Nathanael Nirmal Raj - Assistant Professor & Research Supervisor, Department of Business Administration, VELS UNIVERSITY, Pallavaram, Chennai, India
Dr. K.M. Chinnadorai - Principal, Kamban College of Arts & Science, Coimbatore, Tamilnadu, India
Mrs. D.Shalini - Assistant Professor, RVS Institute of Management Studies, Coimbatore, Tamilnadu, India
Dr. Vikram Mohanlal Agrawal - Assistant Professor, Computer Engineering Department, B & B Institute of Technology (SFI), Gujarat, India
Mr. Leelakumar Raja Lekkala - Senior Data Analyst (Grade 28) (Remote) – CHART ANALYTICS, Optum Services Inc, Minnetonka, MN, USA
Reviewer Board
Dr. N.Shani - Professor, Department of Business Administration, Nehru arts and science college, Coimbatore, India
Dr. T. Manvel Raj - Mohamed Sathak A.J.College of Engineering, India
Dr. Dhanuraj - Management Consultant, India
Prof. Sanobar Anjum - Prince Mohammad Bin Fahd University, Saudi Arabia
Er. Deepika Ttiwari - Sikkim Manipal Institute of Technology, India
Er. Gajendra Naidu.J - ATMA, India
Dr. S.Saiganesh - Dayananda Sagar Business School, India
Dr. Bamrara.A - HNB Garhwal University, India
Dr. N.Shani - Professor, Department of Business Administration, Nehru arts and science college, Coimbatore, India
Dr. T. Manvel Raj - Mohamed Sathak A.J.College of Engineering, India
Dr. Dhanuraj - Management Consultant, India
Prof. Sanobar Anjum - Prince Mohammad Bin Fahd University, Saudi Arabia
Dr. Deepika Ttiwari - Sikkim Manipal Institute of Technology, India
Dr. Gajendra Naidu.J - ATMA, India
Dr. S.Saiganesh - Dayananda Sagar Business School, India
Dr. Bamrara.A - HNB Garhwal University, India
Dr. Hari Sundar.G. Ram - Sree Narayana Gurukulam College of Engineering, India
Dr. Anshul Gangele - Institute of Technology & Management, India
Dr. Davinder Sharma - BCIPS, India
Prof. Srinivas K T - CIMS - B School, India
Dr. B.Ravi Kumar - Sree Vidyanikethan Engineering College, India
Dr. Rajesh U Kanthe - BVDU, India
Dr. Swaranjeet Arora - Prestige Institute of Management and Research, Indore, India
Dr. A.Selvaraj - Gobi Arts and Science College,Tamilnadu, India
Dr. M.A.Lahori - Anekant Institute of Management Studies, Baramati, Pune, India
Dr. V. Antony Joe Raja - Prince Group of Companies, Chennai, India
Prof. Shraddha Chowdhary - Kasturba Gandhi College for Women, Secunderabad, India
Dr. Sivanesan R - St.Jerome's College of Arts and Science,Tamilnadu, India
Prof. Shraddha Mayuresh Bhome - Future Institute Of Engineering and Management and Future Business School, India
Dr. V.Rama Devi - Sikkim Central University, Sikkim, India
For Authors
Paper title (14 Bold)- Capital Letter
First Author1, Second Author2 (13 Bold- Times New Roman)
1(Department, College/ University Name, Address, Country Name, Email) (12)
2(Department, College/ University Name, Address, Country Name, Email) (12)
ABSTRACT (12 Bold)
The abstract should summarize the content of the paper. Try to keep the abstract below 350 words. Do not make references nor display equations in the abstract. The journal will be printed from the same-sized copy prepared by you. Your manuscript should be printed on A4 paper (21.0 cm x 29.7 cm). It is imperative that the margins and style described below be adhered to carefully. This will enable us to keep uniformity in the final printed copies of the Journal. Please keep in mind that the manuscript you prepare will be photographed and printed as it is received. Readability of copy is of paramount importance.(12)
Keywords (12 Bold) : About five key words in alphabetical order, separated by comma (12)
I. INTRODUCTION (12 BOLD)
The introduction of the paper should explain the nature of the problem, previous work, purpose, and the contribution of the paper. The contents of each section may be provided to understand easily about the paper. (12)
II. HEADINGS (12 BOLD)
The headings and subheadings, starting with "1. Introduction", appear in upper and lower case letters and should be set in bold and aligned flush left. All headings from the Introduction to Acknowledgements are numbered sequentially using 1, 2, 3, etc. Subheadings are numbered 1.1, 1.2, etc. If a subsection must be further divided, the numbers 1.1.1, 1.1.2, etc.
The font size for heading is 12 points bold face and subsections with 12 points and not bold. Do not underline any of the headings, or add dashes, colons, etc. (12)
III. INDENTATIONS AND EQUATIONS(12 BOLD)
The first paragraph under each heading or subheading should be flush left, and subsequent paragraphs should have a five-space indentation. A colon is inserted before an equation is presented, but there is no punctuation following the equation. All equations are numbered and referred to in the text solely by a number enclosed in a round bracket (i.e., (3) reads as "equation 3"). Ensure that any miscellaneous numbering system you use in your paper cannot be confused with a reference [4] or an equation (3) designation. (12)
IV. FIGURES AND TABLES(12 BOLD)
To ensure a high-quality product, diagrams and lettering MUST be either computerdrafted or drawn using India ink.
Figure captions appear below the figure, are flush left, and are in lower case letters.When referring to a figure in the body of the text, the abbreviation "Fig." is used. Figures should be numbered in the order they appear in the text.
Table captions appear centered above the table in upper and lower case letters. When referring to a table in the text, no abbreviation is used and "Table" is capitalized. (12). Figures and tables should be included in the running text itself
V. CONCLUSION (12 BOLD)
A conclusion section must be included and should indicate clearly the advantages, limitations, and possible applications of the paper. Although a conclusion may review the main points of the paper, do not replicate the abstract as the conclusion. A conclusion might elaborate on the importance of the work or suggest applications and extentions. (12)
VI. ACKNOWLEDGEMENTS(12 Bold)
An acknowledgement section may be presented after the conclusion, if desired.( 12)
REFERENCES (12 BOLD)
This heading is not assigned a number.
A reference list MUST be included using the following information as a guide. Only cited text references are included. Each reference is referred to in the text by a number enclosed in a square bracket (i.e., [3]). References must be numbered and ordered according to where they are first mentioned in the paper, NOT alphabetically.
Examples follow:
ournal Papers:
[1] M Ozaki, Y. Adachi, Y. Iwahori, and N. Ishii, Application of fuzzy theory to writer recognition of Chinese characters, International Journal of Modelling and Simulation, 18(2), 1998, 112-116. (12)
Books:
[2] R.E. Moore, Interval analysis (Englewood Cliffs, NJ: Prentice-Hall, 1966). (12) Note that the title of the book is in lower case letters and italicized. There is no comma following the title. Place of publication and publisher are given.
Chapters in Books:
[3] P.O. Bishop, Neurophysiology of binocular vision, in J.Houseman (Ed.), Handbook of physiology, 4 (New York: Springer-Verlag, 1970) 342-366. (12) Note that the place of publication, publisher, and year of publication are enclosed in brackets. Editor of book is listed before book title.
Theses:
[4] D.S. Chan, Theory and implementation of multidimensional discrete systems for signal processing, doctoral diss., Massachusetts Institute of Technology, Cambridge, MA, 1978. (12)
Proceedings Papers:
[5] W.J. Book, Modelling design and control of flexible manipulator arms: A tutorial review, Proc. 29th IEEE Conf. on Decision and Control, San Francisco, CA, 1990, 500-506 (12)
IAEME Publication Fees
IAEME Publication charges an Article Processing Charge (APC) once an article is accepted for publication. These charges cover the costs of turning a manuscript into a finished article, as well as the costs of hosting, distributing and promoting an article.
Article Processing Charges explained
We are committed to making the costs of publishing as clear as possible and so the charges for each journal are clearly displayed on each journal`s homepage.
When a manuscript is submitted, it passes through the many different departments at Hindawi to ensure the quality checks, peer review, production and promotion of articles is carried out in a timely manner and to a high standard:
✔ The Editorial Screening team, who perform initial technical and ethical checks
✔ The Editorial team, who help the journal`s Academic Editors manage the review process
✔ The Production team, who convert the manuscript to a professionally typeset article and well-structured file format
✔ The Proofing team, who coordinate the proofing process through Hindawi`s Online Proofing System (OPS)
✔ The Editorial Quality Assurance team, who perform a final check to ensure that the manuscript and its review process adhere to the journal`s guidelines and policies
✔ Our Marketing and Communication teams, who ensure your article receives the attention it deserves.
✔ The Technology team, who build and maintain our systems, and develop new systems
The work these teams do contribute to the requirement of an APC and is why the actual amount payable varies depending on the journal in which you wish to publish your article.
IAEME Publication does not request Article Submission Charges, also called Submission Fees. These are due at the time of submission of the manuscript. Nor does IAEME charge per page or for color figures or for any other items for which other publishers are known to charge.
Sources for Article Processing Charges (APC)
Authors of an article are responsible for arranging the payment of APC. Still, that typically does not mean that authors end up paying for the publication of the article. The cost of APC is very often assumed either by the organization funding the research published in the article, or by an Open Access Publishing Fund, or by the institution at which the author is employed.
Fair Dealing - Authors and Publisher
When an author submits a manuscript for review at one of IAEME`s journals, the submitted manuscript should not have been previously published in any form and must not be currently under consideration for publication elsewhere. The manuscript should also not be submitted to any other journal during the review process at IAEME Publication. In case the review process at IAEME takes much longer than stated and the author wishes to end the review process at IAEME, he/she should get in contact with the Editorial Assistant of the journal at IAEME and come to an agreement suitable for both sides after looking at the stage of the manuscript in the review process.
With the APC specified above, the author is given an indication what the APC will be. IAEME is charging Publication Fees (APC) but not Submission Fees. This is to the benefit to authors because payments are only due once the author knows the manuscript is accepted. IAEME with editors and reviewers puts much effort in dealing with the manuscript and expects the authors to stick to the common plan of publishing the paper which is linked to payments of APC as given above at the end of the review process. The author is not legally bound at this time, but it would be seen as a strong breach of academic conduct to back off from the publication process. Once the manuscript is accepted for publication, IAEME will issue an invoice in the Paper Submission and Manuscript Tracking System. This is IAEME `s legal offer and will state the regular APC of the journal. The Corresponding Author is expected to arrange payments of the amount stated at this time. In severe cases IAEME `s Complaints Procedure can be followed and the result of this should be binding to the author.
Refund Policy
Once an article has been accepted for publication, any Article Processing Charges on the article become due. The submitting author accepts responsibility for the Article Processing Charges, and will not issue refunds of any kind except those payments made by mistake or in excess of the amount required.
The topics to be covered by this journal include but are not limited to the following fields:
|
• Management Information System • History |
• Production and Operation Management • English • Social Science |