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PERCEIVED INTRUSIVENESS IN DIGITAL ADVERTISING: LITERATURE REVIEW AND RESEARCH AGENDA
Vinod Madhavan 1 ; Simon George 22 Manipal Academy of Higher Education, T A Pai Management Institute, Manipal, India.
Article Id - IJM_11_12_177, Pages : 1918-1930, Date of Publication : 31, December 2020
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Abstract
Online advertising has gained tremendous traction in the past decade due to the explosive growth of internet and mobile connectivity. This has compelled marketers to look at different modes of advertising in the online space with high precision and positive outcomes. This paper conducts a literature review of existing constructs namely perceived intrusiveness within the extant body of knowledge to identify gaps and thus, provide new direction for research. The paper presents five major research areas in online advertising across different domains of business. It outlines potential areas of future research to throw more light on how organizations can adopt online advertising for building robust brands. It also seeks to provide inputs to industry practitioners and guide them to design strategies for effectively using rich media advertisements to reach out to their markets.
Keywords
Perceived Intrusiveness, Brand Image, Online Advertisements, Rich Media Advertisements, Literature Review
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References
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✔ The Technology team, who build and maintain our systems, and develop new systems
The work these teams do contribute to the requirement of an APC and is why the actual amount payable varies depending on the journal in which you wish to publish your article.
IAEME Publication does not request Article Submission Charges, also called Submission Fees. These are due at the time of submission of the manuscript. Nor does IAEME charge per page or for color figures or for any other items for which other publishers are known to charge.
Sources for Article Processing Charges (APC)
Authors of an article are responsible for arranging the payment of APC. Still, that typically does not mean that authors end up paying for the publication of the article. The cost of APC is very often assumed either by the organization funding the research published in the article, or by an Open Access Publishing Fund, or by the institution at which the author is employed.
Fair Dealing - Authors and Publisher
When an author submits a manuscript for review at one of IAEME`s journals, the submitted manuscript should not have been previously published in any form and must not be currently under consideration for publication elsewhere. The manuscript should also not be submitted to any other journal during the review process at IAEME Publication. In case the review process at IAEME takes much longer than stated and the author wishes to end the review process at IAEME, he/she should get in contact with the Editorial Assistant of the journal at IAEME and come to an agreement suitable for both sides after looking at the stage of the manuscript in the review process.
With the APC specified above, the author is given an indication what the APC will be. IAEME is charging Publication Fees (APC) but not Submission Fees. This is to the benefit to authors because payments are only due once the author knows the manuscript is accepted. IAEME with editors and reviewers puts much effort in dealing with the manuscript and expects the authors to stick to the common plan of publishing the paper which is linked to payments of APC as given above at the end of the review process. The author is not legally bound at this time, but it would be seen as a strong breach of academic conduct to back off from the publication process. Once the manuscript is accepted for publication, IAEME will issue an invoice in the Paper Submission and Manuscript Tracking System. This is IAEME `s legal offer and will state the regular APC of the journal. The Corresponding Author is expected to arrange payments of the amount stated at this time. In severe cases IAEME `s Complaints Procedure can be followed and the result of this should be binding to the author.
Refund Policy
Once an article has been accepted for publication, any Article Processing Charges on the article become due. The submitting author accepts responsibility for the Article Processing Charges, and will not issue refunds of any kind except those payments made by mistake or in excess of the amount required.
The topics to be covered by this journal include but are not limited to the following fields:
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• Management Information System • History |
• Production and Operation Management • English • Social Science |