Aim and Scope:

      International Journal of Marketing and Human Resource Management is an international peer-reviewed journal. We disseminate on Marketing and HRM information to researchers and practitioners.

      IJMHRM is a refereed journal on Marketing, Advertising, Sales Management and Human Resource Management. Its objective is to disseminate knowledge which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

      Journal follows the Open Peer Refereeing Process for reviewing the research papers. Being a continuous medium of marketing education, it enjoys the readership of academicians, students and marketing managers from top B-schools, universities and colleges in India and abroad. Covering the broad spectrum of human resource management, this journal provides practicing managers and academics with the latest concepts, tools, and information for effective problem solving and decision making in this field. Broad in scope, it explores issues of societal, organizational, and individual relevance. Journal articles discuss new theories, new techniques, case studies, models, and research trends of particular significance to practicing managers.

      Journal is an applied, peer-reviewed journal which aims to communicate the development and practice of the field of human resource and marketing management. . The journal publishes the results of research, theoretical and conceptual developments, and examples of current practice.

      The Journal encourages strategically focused articles on a wide range of issues including employee participation, human resource flow, reward systems and high commitment work systems. The Journal aims to address major issues arising from: internationalization of market integration, increased competition, technological change, new concepts of line management, changing corporate climates etc.